VBS (Vacation Bible School) has almost become a time-honored tradition of many churches, but it's also gained a bit of a reputation as being stale and boring. Bethany Church had not offered VBS in many many years, and our Children's Ministry Leadership decided to try offering it again for the first time in the summer of 2021. Many parents of young children have been through VBS themselves when they were kids, and rewiring those expectations from negative to positive was what we were trying to do with this campaign. The beginning of the video sets up that original expectation, but then the twist changes things up for the better.
VBS was overall a huge success and had a great turnout. For many events like this one, we try to have a "celebration video" to help show the success of the event, and get an early start on promoting the next years event. "FOMO" is a powerful thing.