This campaign was created with the purpose of establishing Brewer Heating & Cooling's brand in a new area where they had just purchased two smaller Heating & Cooling companies. Their goal was to give potential customers a positive feeling towards a new company in the area, and to have a playful branding message about the winter.
Brewer had previously put up some billboards with a snowman in an inner tube floating on a pool, and they had enjoyed that artwork, and said it performed well for them. I decided to play off of that artwork and melt the snowman in the time of year when you don't want it to be cold. I decided that a bright red and orange background would pop right out in the bleak Wisconsin Winter landscape. The client was extremely happy with the design, and Fairway chose to submit this for consideration in the 2018 OBIE Awards.
