One of my goals as Creative Director at Dave's Guitar Shop was to lean into the things that make the shop unique, and promote them. One of the great things about the shop is the personal attention that the staff gives customers, and most of the revenue comes from regular customers who the sales staff have developed relationships and trust with. With the ad, we really wanted to showcase that the staff are real people, who love playing guitar, and someone you might want to talk to. This was probably our most successful ad we ever put out.
